SXSW Bound


Brooklyn brand Society HAE to host talk on 21st Century African Music at the South By Southwest 2010 Music Festival In Austin, TX

With the growing popularity of young African artists such as Somali rapper K’naan, Nigerian Songbird Nneka and South African rockers; BLK JKS’, it is no surprise that African thought leaders will be contributing to some of the dialogue taking place at the South by Southwest (SXSW) 2010 Music Conference & Festival. Ngozi Odita founder of Society HAE, an online media platform that focuses on emerging art & culture from a global perspective, will be speaking about the growing interest in African music and the new cadre of artists at next month’s SXSW Music Conference & Festival.

“Marketing 21st Century African Music” will:
(1) Take a look at how African artists are blending their traditional music and culture with rock, hip hop and “ghetto pop” thereby re-defining how African music is perceived
(2) Discuss how African artists are bridging continents and cultures through social media and are now building audiences stateside and
(3) Highlight some key artists to watch for.


Esau Mwamwaya; Malawian singer and member of “The Very Best” a collaboration with European production duo Radioclit,

Ben Herson; founder of fair trade record label Nomadic Wax,

Toni Blackman; Cultural Ambassador for the US Dept. of State and Founder of Freestyle Union/Lyrical Embassy

Yolanda Sangweni, South African singer/songwriter and founder of AfriPOPmag!.

Marketing 21st Century African Music will be moderated by Ngozi Odita.



While in Austin Society HAE will be documenting African artists from the states and overseas. This documentation will take the form of daily blog, video and photo posts, culminating in a short music documentary entitled “From Africa To Austin.”

Follow Society HAE @ SXSW Here:


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